Videos
No & Low Alcohol Wines Key Market Trends and Consumer Demand | Patrick Morgan
In this insightful episode, Sid Patel, CEO of Beverage Trade Network and IBWSS, interviews Patrick Morgan, Vice President at Wine Hooligans and BevZero, to discuss the rapidly growing no and low alcohol wine trend.
Patrick shares his views on how consumer preferences are shifting, how brands are adapting to meet this demand, and how BevZero supports brands in developing no and low alcohol products from start to finish.
Additionally, Cameron Cladwell, US Director of Operations at BevZero, takes us on a behind-the-scenes tour of their facility, explaining the intricate process of alcohol removal from wines.
If you’re curious about the future of no and low alcohol wines or interested in how brands are meeting this evolving demand, this episode offers valuable insights and a look into the technology behind it all.