08/07/2025

We’d like to invite you to the International Bulk Wine & Spirits Show on July 29-30 in San Francisco – where today’s challenges turn into tomorrow’s opportunities.

As organizers of this show, we’ve seen the beverage landscape shift dramatically in the last year — supply chains are tightening, consumer spending is adjusting, consumers are drinking less, their preferences are changing, and private label programs are evolving fast.

That’s exactly why IBWSS 2025 is more important than ever. We’ve designed this year’s conference and expo with one goal: “The New Economics of Supply Chains, Tariffs, Consumer Shifts” - and how do we grow in this?

At IBWSS USA 2025, we’re diving into the new economics shaping your business:

- Supply chains are no longer predictable.
- Tariffs are redefining sourcing decisions.
- Consumers are trading down, drinking less, and choosing differently.

This is not business as usual — it’s time for new tools, new partners, and smarter strategies.

Whether you’re a brand, supplier, importer, or retailer — you need to know how to adapt now to stay ahead. Every session at this year’s show is built to give you clarity in complexity and actionable insights to thrive in a more margin-conscious, consumer-driven market.

What You’ll Experience at this year’s IBWSS Show

You’ll be surrounded by retailers, importers, producers, and industry builders who are solving today’s challenges head-on — from sourcing smarter to building high-margin private labels. At IBWSS, we don’t talk theory — we share what’s working.

Companies that are exhibiting are showing they are investing and are here for meaningful relationships. We encourage you to do business with them. In current times, these companies are showing resilience and are here to support you.

Some Of The Sessions To Attend

Day 1 Highlights: Bulk & Wine Strategy

9:00 AM – Welcome Address
Ankita Okate opens with how global dynamics now shape sourcing and pricing
Why attend: Get the framework for the entire event.

9:10 AM – Shaping the Future: Wine Market Council Data Trends
Dr. Liz Thach, MW reveals U.S. consumer and sales insights to inform sourcing and pricing strategy
Why attend: Data to make smarter, market-driven decisions.

9:30 AM – What Top Bulk Wine Buyers Want Right Now
Panel: Gallo, Constellation, Delicato, Trinchero; moderated by me.
Why attend: Learn buyer expectations on pricing, logistics, and quality—critical intel for producers

10:40 AM – Navigating Tariffs, Supply Shifts & Logistics
Horst Mueller (Kuehne + Nagel) shares actionable solutions for freight and regulatory uncertainty.
Why attend: Avoid mistakes, lower costs, and streamline shipments.

1:50 PM – Building Private Label & Bulk Spirits Programs
With Patrick MacKenzie, Jade Peterson, and Alec Lee, and moderated by yours truly.
Why attend: Learn how to scale contract bottling and private label revenue

2:10 PM – How Big Retailers Rethink Private Label
Featuring buyers from Sam’s Club, Grocery Outlet, and more.
Why attend: Insight into retailer priorities—margin, quality, brand control 

2:40 PM – Sustainability: Adapting to Consumers, Buyers & Climate
Speakership moderated by Ankita on integrating sustainable sourcing for growth.
Why attend: Sustainability isn't just ethical—it's profitable.

Day 2 Highlights: Growth, Supply & On-Premise Strategy

9:10 AM – Winning Hotel Beverage RFPs
Buyers from Hyatt, Loews, and others reveal what to include in winning proposals.
Why attend: Break into— or scale—with national hospitality chains.

9:40 AM – Bulk Spirits Buying & Selling: New Market Realities
The panel discusses today’s pressures, deal-making, and pricing strategies.
Why attend: Real-world bulk spirits lessons from both buyer and seller lenses.

10:10 AM – Minimize Risk in Bulk Shipping: Flexitank Use Cases
Experts explain shipping technology and risk management.
Why attend: Critical for avoiding costly logistics failures.

10:40 AM – Developing Private Label Wine Brands
Sarah Qualters shares how to build stand-out private-label wine—from strategy to retention.
Why attend: Blueprint for private-label success in retail and beyond.

View all speakers and sessions here.

More Than a Conference

This is your networking headquarters. Every ticket includes access to our Cocktail Networking Reception on July 29, where high-level conversations lead to lasting deals.

The IBWSS Promise: Practical Growth, Real Alignment

The International Bulk Wine & Spirits Show is built to give you more than ideas — it’s designed to deliver solutions you can act on. That’s our promise.

In today’s uncertain climate, you need clarity on three things:

1. What to do next
2. Where to sell profitably
3. How to reset your growth strategy for the coming years

IBWSS is not just an expo — it’s a working session for your business. It’s a space for real conversations and realignment with today’s market realities: shifting consumer behavior, margin pressure, global sourcing challenges, and more.

Join us for two days of strategic insights, powerful networking, and the tools to move forward with confidence.

Get your tickets in advance to save on flights, hotels, and gate fees at the show. Plan your meetings while you are there via our meetings planner on the website.

Warm regards,
Sid Patel & Ankita Okate
Organizers – International Bulk Wine & Spirits Show
Beverage Trade Network

Register Now for IBWSS USA 2025 and save at the gate (savings of $100).

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Also Read:
IBWSS San Francisco 2025 Updates Conference Theme
New Panel Announced: Sid Patel to Host 'How to Grow Your Brand in a Declining Market' at IBWSS 2025
The Rise Of Restaurant-Owned Private Label Wines