Conference Schedule

Day 1: Oyster Room: Session I - November 09, 2021 (9 AM to 11 AM)

Global Bulk Wine Market and Trends

Todd Azevedo of the Ciatti Wine Company will discuss the latest trends and opportunities in the global bulk wine market.

Customizing Bulk Spirits To Craft Unique & Game-Changing Brands

In this talk Nick will discuss a variety of topics, including how swift iteration and high-quality product development is key to maintaining brand loyalty, especially from younger consumers, how brands can stand out from the crowd by launching innovative offerings, and how to best approach the rapidly growing RTD market. A must attend session if you are looking to develop your own spirits brand.

Controlling costs and Operating in an asset-light model to grow bottom line and scale faster

This Session will help you to understand how to simplify and optimize your workflows and processes. That leads to fewer (and less costly) mistakes, more transparency throughout production, improved team accountability and dedication, and, ultimately, to produce the highest quality wine possible.

Day 1: Baden Room: Session I - November 09, 2021 (9 AM to 11 AM)

Day 1: Oyster Room: Session II - November 09, 2021 (1 PM to 3 PM)

Effective Ways Of Working With Regional Chains

Bruce Abbott is a life-long Alaskan and 17-year veteran of the Wine & Spirits Industry. Bruce now manages a selection of over 7,000 wines and spirits across Brown Jug's 21 retail locations and in this talk he will discuss ways suppliers can offer their private and control label programs and work with regional chains like his.

Session On Sustainability

Martin Reyes, Master of Wine and Founder Of Reyes Wine Group to discuss why is sustainability important? and how your winery, brewery and distillery make can start prioritizing it.

MBA of running a bulk and private label business

Joe will be talking on sales growth, customer acquisition and retention, cost management, operational efficiency and staff development. A recent recipient of an MBA degree Sonoma State’s Wine Business Institute, Joe delivers over 25 years of management experience within both public and private enterprises, included seven years at Terravant where he performed various sales and operation functions, most recently as VP of Winery Sales and Business Development. Prior to joining Terravant, Joe developed and managed many successful business ventures including Twodog Winery, a California-sourced international wine brand, and Trellis Wine Group, a Utah-based wine brokerage. After Trellis was acquired by Youngs Market Company in 2004, Joe remained on as a sales manager before joining High West Distillery in 2009.

Building a premium brand: from brand positioning to distribution

Carlton McCoy will speak to how Lawrence Wine Estates ensures brand authenticity to support strong positioning in the market. There is no clear roadmap for every brand, but Heitz Cellar, Burgess, Stony Hill, Brendel, and Ink Grade each have their own unique story, and the people behind each Estate are essential to driving sales in all channels.

Day 2: Oyster Room: Session I - November 10, 2021 (9 AM to 11 AM)

What Restaurant Groups Are Really Looking For From Supply Partners?

Katelyn Peil of Heavy Restaurant Group will offer suppliers insights on what she looks for when selecting a private or a control or even a branded supplier for her restaurants. What metric's she has to focus on before adding a new brand to her restaurants and what does she really want from her suppliers.

Growing Direct to Consumer through effective connection, insights, and engagement

Janiene lead the Hospitality, Club, eCommerce, Restaurant, Merchandising, and Visual teams behind Francis Ford Coppola Winery, Virginia Dare Winery, Domaine de Broglie, and Cafe Zoetrope and in this she talks she will share her insights on growing your DTC by connections, insights and engaement.

How To Pitch Private Label Programs To Restaurant Groups

Finally, you have a chance to meet the restaurant chain buyer to pitch private label programs. Here's how not to screw up your chance. In this talk you will learn how your 30 minute meeting with a restaurant chain buyer should look like and what you should focus on.

Day 2: Oyster Room: Session II - November 10, 2021 (1 PM to 3 PM)

Panel: National and Regional On-Trade Retail Buyers

In this panel, you will learn what you need to do to pitch your brands to them, how to support them, trends and what they are buying next. You will also understand how they plan their buying, and their own control and private label strategies.

Private, Control and Proprietary Label Regulatory Developments

The most profitable wine and spirits sold in mass market retail accounts (grocery, convenience store chain, warehouse clubs) and in mass marketed wine and spirits subscription “clubs” are private (IP owned by the retailer), Control (IP owned by the seller and dedicated to specific retail accounts) and Proprietary (IP celebrity and name recognition) brands.  The presentation will explore current tied house and 3T system restrictions limiting management of inter tier contractual relationships, principally the ownership of the IP used for the brand, the tied house implications of retailer owned brands being sold outside the retailer owned establishment, the IP implications of popular brands owned by celebrities and the legal distribution challenges of servicing multi-state retailers.

Perceptions, Perspectives and Opinions

Engaged consumers are the most important facet of a profitable and vibrant tasting room and wine club, yet there are many myths and misconceptions about wine education and discourse. Starting a new conversation with your face-to-face and virtual customers can yield additional revenue and improved retention