Co-Founders Doug Hall & Joe Girgash created Brain Brew Distillery as a “product first” Distillery. Doug learned the importance of starting a business with a great product, in the 10 years he worked in Brand Management at Procter & Gamble. Joe learned it as great products are the key to success for new Bars & Restaurants. Quite simply, Doug & Joe know that product quality is priority #1, #2, and #3. They named the company “Brain Brew” to remind the team and themselves – in order to win in this highly competitive world of Bourbon, you need to think and work smarter than competitors. The Deming Institute completed a video Case Study on our company, our approach and our ways of working.