In a sparkling conversation with Erin Kirschenmann—Managing Editor at Wine Business Monthly—she shares her approach to crafting content that resonates in today’s fast-moving digital landscape. From the publication’s evolving strategy to her own side project, Novel Pairing (a book and wine club), Erin breaks down how audience habits have shifted—and how staying relevant means staying adaptable. Tune in for real talk on algorithms, engagement, and the do’s and don’ts of modern media.